Live with Guy Raz: Peter Rahal, RXBAR

SHARE:
SAVE:

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn’t sell any snacks to align with its pro-paleo philosophy. So instead of joining his family’s business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter’s parents’ home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg’s for $600 million. Recorded live in Chicago with Guy Raz for How I Built This.

Join the Prokit Community
Create an account to follow your favorite athletes, experts and topics
Have an account? Sign In
Profile Photo

Prokit News

The best information and insights to help us go further, train smarter and reach higher.
Marin County, CA

More from Prokit News …