For Me or for the Gram?

I know I’m not alone in having an active social media presence.

And I’m probably not alone in that my social media accounts create a very specific brand persona that I strive to maintain. My use of social media has actually evolved into a way to help keep the gear hook-ups coming so that I can keep doing what I do; keep pursuing outdoor adventures, particularly on and under the ocean.

As an “adventurer” whose reality is often a desk during the week, I’m constantly looking for mid-week social media fuel. Constantly seeking an authentic way to show the audience that I’m out there as much as possible. Of course, that helps the engagement metrics as well.

But the truth is, when I do sneak away for a mid-week mountain bike ride, trail run or surf, all I want is to put the phone away and experience the moment. To de-stress. Smash the pedals if I feel like it (I don’t ride with training goals), take the less scenic route because of that one technical section, etc.

But there’s constantly the nagging thought that I should feed social. Or at least bring the nice camera in case sunset explodes into saturated cotton-candy clouds. After all, photography is a portion of my income.

But the camera is heavy to carry. In my pack and on my mind. The phone with social media apps weights heavy.

So, what’s the best way to approach this? Leave the phone at home, ditching Strava? Bring the phone and snap just one story scene? Go all-in and create a multi-scene story that lures viewers in?

The Solution

I’ve always been a fan of moderation, ebbs and flows, and adapting to the moment, so I guess it’s natural that I don’t have a clear solution.

On some days I bring the camera and share a story. On some days I just go out and do my thing.

In the end, the workout has a goal. I figure that I can enjoy the process and my mood in any number of ways as long as I come home having accomplished that goal.

Anyone else confront this social media vs. in-the-moment mentality?