Join the Mental Toughness Challenge

We just launched an online version of our brain endurance training system so athletes around the world can compete to see who is the most mentally tough.

PRIZES INCUDE:

• 4 one-year founding memberships to Rewire valued at $1,981 each

Find out how mentally tough you are now…

A Bit About the Science

First established in the landmark 2009 study, brain endurance training (BET) has been shown in fMRI brain scans and numerous peer-reviewed studies to improve athletic performance by targeting the part of the brain responsible for managing fatigue, decision making and the suppression of undesirable impulses aka will power.

Playing the Mental Toughness Challenge targets the part of your brain responsible for impulse control aka willpower and the perception of effort which has been shown in studies to limit athletic performance. By adding more mental load to the brain either during or after training what the science has shown is that it will create an adaptation in your brain allowing you to push harder and have greater resilience to mental and physical fatigue. For example, Research done in 2015 by Rewire’s chief scientific officer, Walter Staiano showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain-training group had a 3x improvement in time to exhaustion (TTE) than the control group (+126% compared to +42%) over a 12 week training period. This translated to an adaptation in the brain training group allowing them to go 5 min longer on an all out time to exhaustion test over the control group who gave up sooner.