Sea Otter Classic Wrap-Up

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For the first time in a couple of years it seems like things are finally getting back to normal… well the new normal. There’s no industry event quite like @seaotterclassic. The races, the bikes, the vendors, the atmosphere, the weather 🙃 there’s just something different about this place, but good different!

It filled my cup to see many faces for the first time in a long time, to connect with partners, and friends old and new.

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I’m still buzzing from the electricity that surrounded the launch of the @livcyclingusa, @begoodfoundation Devote and feel extremely grateful that Liv brought the bike for so many of you to demo and experience for yourselves!

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Now that the chaos has died down, I feel as though I have a renewed vision of my purpose, and the purpose of my companies thanks to constructive conversations and memories that were made.

It’s time to get back to the grind now.

Be Good

📸 @emily_tidwell_photo

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Rebecca Rusch

7X World Champion; Best-selling Author; Emmy Winner; Motivational Speaker; Ambassador, Be Good Foundation
Cycling, Mountain Biking, Gravel Biking
Ketchum, ID

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